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For ten years we built in silence. 80 projects, 12 products, zero blog. Clients kept asking the same thing: “How do I know it’ll work?” We answered on the call. The call ended. They forgot. A blog doesn’t end.
Venture Builder means we ship, release, and fix things at 3 AM when they break. That’s the credential to teach from — not slides, not a sales deck. Every framework you’ll read here ran through production on our own platforms before it ever touched a client.
What you’ll read here
The frameworks we argue about. Case studies where we got it wrong. Convictions we’d put money on — because we do. Four formats will rotate: decision tools for CTOs and founders, project stories with metrics (not marketing), technical deep-dives on specific engineering problems, and our position on where the industry is going. More context on how we work lives in about us and services.
Why does Do More Soft write a blog?
Three years ago I thought 50% of projects fail because teams don’t estimate. Now I think 90% fail because nobody asked the users. I was wrong. Writing forces you to be specific enough to be wrong — and specific enough for someone to call you out on it.
A neutral blog is worthless. If you finish an article and can’t tell what the author actually believes, you wasted your time. We have a stance. Off-the-shelf CRMs don’t work in specialized industries. 90% of AI projects die after the demo because nobody plans the integration. Tech debt is like credit: a little is healthy, too much kills a company faster than missed sales.
These opinions come from deployments, not theory. We build and run our own products, so we know what works after rollout, not just on a pitch deck. Disagree? Good. Discussion beats silence.
How does a venture builder’s perspective differ from a software house?
A software house invoices when the code lands in the repo. We stay with the consequences. We have 12 of our own products that pay the bills when the architecture is right and bleed the margin when it isn’t. That changes what we recommend — no “conference trend” survives if it costs us real money every month in maintenance.
Skin in the game isn’t a slogan, it’s a filter. If we recommend a stack, an ORM, an AI model or an architectural pattern, it’s because our own P&L stands behind it. We implement your success because we implement our own the same way.
We publish when we have something to say
Some months: zero. Others: three. We will never send you content because the algorithm demanded it. Every piece goes through one question: “would I read this myself if I were trying to solve this problem?” If the answer is no, the piece doesn’t ship.
Who writes
Hubert Ptaszek — founder of Do More Soft, developer for over a decade, on the business side for 10+ years. I’m the one who answers the email when something breaks. That changes what you write — you write defensible opinions, not clickbait. Every sentence here is mine. Copywriters don’t touch these posts.
If you recognize a problem in one of the posts, write to office@domoresoft.com. Odds are we’ve seen it, fixed it, learned from it. If you’d rather skip the email and lay the project out with an architect right away, describe it in the configurator.
FAQ
Why does Do More Soft write a blog? Because a conversation ends when you close your laptop, and a blog stays. You can’t repeat 10 years of references with every new client — it’s easier to write the frameworks down once and link to them in an email.
What separates a useful engineering blog from a generic one? Specifics. Numbers, client names (Cupra, Terra, DailyHair, Inter-Auto), post-deploy metrics, maintenance cost in PLN, decisions that didn’t work out. A generic blog describes the technology. A useful one describes what the mistake cost.
Where to find decision frameworks for software development? In the “Frameworks” and “Case studies” categories on this blog. Every framework runs through our 12 own products before it lands here. If we haven’t tested it in production, we don’t write about it.