Knowledge that works.
Decision frameworks, case studies with metrics, and opinions we stand behind. Depth over frequency.
Read article SEO is dead. AEO is the future.
Zero-click searches are eating organic traffic. AI search engines are rewriting the rules. Time to shift from SEO to Answer Engine Optimization.
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Building DailyHair — From Zero to 200 Events Handled in 12 Months
Venture building in practice — how notes from a first industry conference turned into a SaaS platform connecting event organizers with media patrons and communications partners, with zero marketing budget for the first six months.
Our Discovery Process — How 2 Weeks Save 6 Months
DoMoreSoft Discovery Framework: 5 phases in 10 days, 12-18 stakeholder interviews, three decision scenarios, and the math that makes skipping discovery the most expensive decision in the project.
MVP in 8 Weeks — What's Realistic and What's a Red Flag
A decision framework: when eight weeks is a pragmatic MVP and when it is a promise that ends in technical debt. Rules, scoring, and a checklist.
Technical debt — pay it down or declare bankruptcy?
5 levels of tech debt, the Rescue Assessment Matrix, and a rescue playbook. When to refactor and when to rewrite from scratch.
How to choose a software house in 2026? Framework for CTOs
Skip the tech talk. Ask about processes, references, and what happens when something breaks. 10 criteria that separate partners from subcontractors.
How a software house became a venture builder
From the first automotive projects to 12 proprietary products. Why we build our own tools — and what that means for our clients.
Process optimization — find bottlenecks first
The Do More Soft Process Mapping Method: 5 types of bottlenecks, an ROI formula, and a 30-day optimization plan. With a premium dealer group case study.
AI integration in business — from PoC to production
90% of AI projects die after the demo. The methodology that takes you from Proof of Concept to a production system without burning budget.
Why off-the-shelf CRM doesn't work in automotive and FMCG
Salesforce doesn't track VINs. HubSpot doesn't manage pallets. When a ready-made solution becomes a ball and chain — and what to do instead.
From spreadsheets to a system — how Terra reclaimed 30h a week
A dried-fruit producer drowning in 47 Google Sheets. Deploying MoreSales rewired not just the processes, but the work culture.
First post — why a software house needs a blog
We don't plan to write about trends we haven't tested. Instead: decision frameworks, case studies with real numbers, and opinions we stand behind.